Challenge --
Marketing Presentation 1
A world leader in non-liquid metal coatings required a presentation for an industry trade show. The challenge was to create a dual purpose program; one for the trade show and an interactive program which would double as a "leave behind" when account executives called on prospects. It had to be simple yet informative and contain technical documents for architects and project mangers of multi-million dollar construction projects.
Solution --
Multi-purpose Presentation:
Nareka created a presentation which would be viewed from 10 to 15 feet away on a 42 inch plasma screen. Working closely with the client's subject matter experts we designed an informative and easy to understand presentation "looped" to attract trade show attendees. Once attendees entered the client's area, product specialists could switch to the interactive version of the program to demonstrate more product detail. An interactive self-paced version as well as a "show" presentation was available on CD-ROM for attendees desiring more information. The content included a broad view of products and their versatility.
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